Customer Group Analysis For Smarter Marketing Campains.

With the right Marketing Method for the correct Customer Group in that Individual Geographical Area you save money on your marketing. We provide the key to profitable online marketing.

Regardless of whether your company is facing a restructuring, want to invest in new customer segments or make a new product offering, it is profitable to perform a customer analysis. Customer analysis from Examinare helps to optimize and reduce marketing costs, so that your marketing budget will have a greater impact in comparison to broad internet advertising. By knowing clearly and in details, what target groups are the ones that invest in your products and the competitors' ones, we can reduce misinvestment in the internet advertising. By knowing the target groups’ buying behavior based on the age segments, geographical affiliation, internet habits and overall interests, we know where to invest your money.

Customer analysis based on public data.

Examinare makes a customer group analysis using public data from statistics agencies and public information from Google and Facebook. We can work with up to 5 customer groups, that can then be used for your online campaigns and internet advertising. In the reports customer groups are described according to the following parameters:

- Size of the selected group in certain geographical area.
By comparing the selected group with the population within the geographical area, you can find out, what area is the most profitable.

- Internet habits.
Analysis shows what Internet habits do the customer groups have, how many products do they already buy from your competitors or in terms of your industry overall, how frequently do they make purchases, what sums do they spend etc.

- Overall interests.
Shows what interests does your target group have in comparison to the rest of the population, are there any factors, that can be used to your advantage and for creation of more effective and more targeted marketing campaigns.

- We choose the channel, which is best suited for advertising among your target audience.

Google advertising is not always the only marketing channel available to your target customer group.

Customer analysis based on existing customers.

Examinare makes a customer group analysis using existing registered customers by checking the following data:

- Geographical location.
In addition to the location of your customers, we can also find out, for example, if they have their own accommodation.
- Internet habits.
By comparing existing customer groups with the overall population's Internet habits, you can match them to the overall IT-community.
- Overall interests.
Shows what interests does your target group have in comparison to the rest of the population, are there any factors, that can be used to your advantage and for creation of more effective and more targeted marketing campaigns.
- We choose the channel, which is best suited for advertising among your target audience.
Google advertising is not always the only marketing channel available to your target customer group.
- GDPR.
The individual's integrity is both major and important to us at Examinare. No one wants the personal information to be leaked and therefore signing an Accession Agreement and anonymization of data is required before we receive from you the information regarding your customers. All the information about your customers is treated with the utmost confidentiality and deleted after use. The final report never mentions anyone with a name.

Customer analysis in Europe and Asia.

Examinare is your global partner in customer analytics that can generate data in Europe, Asia and in some regions of the United States.
Welcome to contact us about the next customer analysis you are willing to conduct.

 

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