What questions should be posed in your client questionnaire?

Our customers often want to tap into our knowledge about how a client questionnaire should be constructed. Find out more here.

How should you select what questions to ask?

Our customers often want to tap into our knowledge about how a client questionnaire should be put together. You should always bear in mind that the main objective is to focus on client satisfaction. You should avoid impersonal questions about age and gender, as these questions only show that you haven't done your research properly or tapped into the data that you already have about your client. Using the investment in your existing CRM, you can easily import background information to your account in Examinare using our extensive toolset

How should you design your client questionnaire?

Whatever your do, don't ask leading questions. If you do, you will inevitably generate the wrong answers. In the worst case, your questionnaire will be completely invalid. The best way is to ask unambiguous questions such as:

To what extent are you satisfied with our service?
– Very satisfied
– Satisfied
– Dissatisfied
– Very dissatisfied

We would generally advise using the 4-point or 6-point scale when creating a client questionnaire, as this way the respondent can't take the "easy way out" of picking the middle score.

When is the best time to seek feedback from your clients?

Although each business is different regarding their product and service offering, there are common situations such as:

– Pre-order questionnaires
– Delivery feedback
– Evaluating the quality and effectiveness of technical troubleshooting and support issues
– Checking the affordability of products
– Asking for recommendations or public reviews

Ask for recommendations

Many of the response types have something in common, however some companies don't routinely seek recommendations from their clients. Here's an example:

Would you recommend Examinare’s questionnaire platform to a business contact?
– Yes, absolutely!
– Maybe, if I hear that someone is looking for one.
– No.

This question has three responses, but it deliberately has two positive answers. This is because it's important to know to know how many clients are “proud” to use your services.

Every organisation has different needs.


Since every has their own unique requirements regarding their client questionnaires, we recommend that you make use of a team of questionnaire consultants. Use use experience and knowledge to help you create the best questionnaire directly inside your Examinare account. Contact us about your next client questionnaire, and we will also help you ask the right questions.
Price Quotation

Price Quotation

Find out how Examinare can help you! One of our Examinare experts will contact you shortly to discuss your needs and how you can benefit from Examinare Solutions.

Fill in the form and we will contact you shortly.

Company *

Name *

Phone (if possible please use the international convention), for example: +46700000000) *

E-mail *

Please describe the service that you would like us to provide.
(After your email has been received, you can upload files to the new ticket that we will automatically create for you.)

Estimated Budget
(Rough estimate including your currency) *

Anti-Spam Question

5+9= *

Newsletters from Examinare

Trusted Worldwide

Latest News

Service quality survey with Delivery Evaluator.

When creating a service quality survey there is a lot of factors involved in the project. It is not something that you should take lightly. Templates and word files that you can download online are not...

Read more

What is churn rate? The Whycancel team answers.

Today churn rate has become a popular expression, before most call-centers and telemarketing was using it more than the average companies. With all the reaction of Covid-19 and when more and more companies...

Read more

New Design and new services - Happy 2021!

We all have had the turbulent year 2020, the Corona virus has made its impression in the world and making some businesses change their ways, some has stopped operations and some have scaled-down.We here...

Read more